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“It was exciting to see how the act of simply optimizing existing creative and incorporating placement best practices can make such a major impact on campaign performance. Shuttlerock’s expertly produced mobile-first creative enabled us to better communicate our valuable information to patients and caregivers via social media”.

Gus Strominger

Senior Marketing Manager - Digital Media Strategy @ AstraZeneca

Pharmaceutical Case Study

Tagrisso

Challenge

Illuminated Stairs

AstraZeneca realized the importance that placement optimization has in engaging viewers and inspiring them to take action.

Solution

NYC Skyline BW

Breathing life into TAGRISSO's existing static imagery, and optimizing for Instagram's placements enabled AstraZeneca to achieve their campaign objectives. 

Creative Showcase

Client input:

Original Assets 

Shuttlerock output:

Mobile-optimized Videos

+ Logo & CTA's

Vertical Universal (9:16)

 
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Results

Increase in Landing Page View Rate

Decrease in Cost Per Landing Page View

Increase in Qualified View Rate (QVR) 

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