“It was exciting to see how the act of simply optimizing existing creative and incorporating placement best practices can make such a major impact on campaign performance. Shuttlerock’s expertly produced mobile-first creative enabled us to better communicate our valuable information to patients and caregivers via social media”.
Senior Marketing Manager - Digital Media Strategy @ AstraZeneca
Pharmaceutical Case Study
AstraZeneca realized the importance that placement optimization has in engaging viewers and inspiring them to take action.
Breathing life into TAGRISSO's existing static imagery, and optimizing for Instagram's placements enabled AstraZeneca to achieve their campaign objectives.