The importance of mobile and the holiday season

A retailer's roadmap to the holidays

Busy schedules and convenience all play a role in shoppers’ buying habits, so mobile shopping is expected to continue its upward trend this holiday season. The importance of mobile cannot be underscored and brand success will depend in part on visually dynamic and engaging ad creative, especially video, that reaches customers instantaneously on their devices.

While the peak holiday season is November through December, retailers should begin planning their marketing campaigns much earlier. Successful holiday campaigns require planning and creative concept testing that identifies themes and shopping trends.

In this report, retailers will learn about the importance of mobile during the holiday season and how to effectively reach consumers by planning marketing campaigns early. We’ve compiled a roadmap of creative best practices and recommended steps for each peak holiday throughout the season to ensure a prosperous Q4 and new year.

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