About us

For the world’s most ambitious marketers

Bottom 01 - Birkenstock spring collection

Shuttlerock powers the marketing teams behind global brands, helping them produce more, adapt faster, and move at the speed of culture, without cutting corners to get there.

Our beginnings

The start of something big

In 2011, Jonny Hendriksen was back home in New Zealand with a major milestone already behind him. A decade earlier, as CEO of online ad business ValueClick Japan, he’d taken the company public on the Tokyo Stock Exchange, the first-ever foreign listing there. But he had a feeling the biggest shift in advertising was still to come.

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Facebook was everywhere. Instagram had just launched. And Jonny could feel, in the way you feel weather changing, that a new era of digital advertising was soon to arrive (as it did).

The problem was nobody was ready for it. Traditional agencies, built for a slower world of TV spots and print campaigns, couldn't keep pace with brands that suddenly needed content constantly, across platforms, on internet time. Speed became the enemy of quality, and everyone was choosing one or the other.

Jonny didn't think that trade-off was necessary. He believed brands could move as fast as culture moved without cutting corners or blowing their budgets, if someone built the right kind of company to do it. So he started Shuttlerock, a new kind of creative production company, at his kitchen table, with a handful of people who believed in the same thing.

How we’ve grown

From one small team to 350+ creative specialists

North America

New York

Chicago

Austin

Mexico City

Europe

London

Barcelona

Oceania

Sydney

Nelson

Asia

Japan

Singapore

Ho Chi Minh City

Languages

350+

Employees

Offices

6,500+

Projects delivered annually

1 million +

Creative assets delivered

Looking ahead

Same mission. Different world.

15 years ago digital marketing was simpler, yet still new and unfamiliar. Marketers were navigating the early days of social media, figuring out what worked/what didn't, and continuously learning.

Fast forward to today, and the landscape is unrecognizable, with new platforms, evolving algorithms, and fast-moving trends. Everything has changed. But Shuttlerock’s mission hasn't. We're still here for marketers, combining human creativity with AI-powered technology to help them create content at scale, without compromise.

Shuttlerock leadership

Meet the team steering Shuttlerock

Jonny Hendriksen

Chief Executive Officer / Founder

New Zealand

Guillem Bonavia

Chief Financial Officer

New Zealand

Owen Warburton

Chief Technology Officer

New Zealand

Mack Reynolds

SVP of Global Creative Strategy

Kate Gauld

SVP Platform Partnerships

Hitesh Pratap

Executive Vice President, North America

Michelle Saunders

Head of Sales Europe

Nobuo Kanemitsu

General Manager Japan

Japan

Sian Church

Global Marketing & Communications Lead

New Zealand

Greta Cervin

VP Creative Solutions

Harry Preston

Managing Director, Australia & New Zealand

Australia

Our values

Producing content at scale is easy to promise and hard to do well. What makes the difference is how we work, and these values shape every brief, every asset, and every decision we make.

Creative for Good

Helping non-profit orgs expand their impact

The same world-class creative we bring to the world's biggest brands, free, for organizations doing meaningful work.

Messaging & awareness

Share your story with powerful video creative designed for social media. The kind of content that stops people mid-scroll and helps them understand your mission in seconds, not paragraphs.

Fundraising appeals

Encourage your audience to donate with optimized direct response creative. Built to make the ask feel simple, direct, and easy to act on, right when someone's paying attention

Seasonal updates

Engage your audience and share success, updates, and ways to get involved. Keeping supporters close year-round, so when it's time to ask for more, you're already a familiar, trusted voice.

FAQs

Answers to our top questions

We’re proud to have been around since 2011.

We’re headquartered in sunny Nelson, New Zealand, with offices in the US, UK, Australia, Singapore and Vietnam. We have 350 people working at Shuttlerock.

Fifteen years ago, Jonny noticed a shift in the advertising industry.

Facebook was finding its feet with advertisers and Instagram had only just launched. It was clear traditional agencies were struggling to keep up, convincing Jonny a new kind of digital advertising was about to explode. So he followed that gut feeling, gathered a small team around his kitchen table and started Shuttlerock.

The idea was simple: there had to be a better way to produce creative to meet the new era of advertising.

We have an outstanding global leadership team leading Shuttlerock based in New Zealand, US, Australia and Europe with Jonny Hendriksen as CEO who founded the business 15 years ago.‍

Creative For Good is our way of putting our creative production capabilities to work for charities and non-profits, completely free.

Over three months, an eligible organization gets full access to Shuttlerock's creative team and platform to produce content such as awareness campaign videos, fundraising appeals and seasonal updates - whatever helps them tell their story and reach more people. If you are a charity or non for profit organization operating in the world, head over to our Creative For Good page to find out more and apply.

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We are always on the lookout for talented individuals to help us continue our mission. Head over to our careers page to see our current openings

For the world’s most ambitious marketers

The start of something big

Facebook was everywhere. Instagram had just launched. And Jonny could feel, in the way you feel weather changing, that a new era of digital advertising was soon to arrive (as it did).

From one small team to 350+ creative specialists

Same mission. Different world.