Creative production technology
The creative technology behind it all
Built and run by Shuttlerock. Our AI-powered technology is the heart of our creative engine, plugging into your existing assets, data, and workflows. Keeping your team in control while we do the work.
From raw inputs to ready-to-run creative
Your assets
Bring your imagery, DAM, and catalog as they are. They don't have to be perfect. We'll assess, sharpen and get them ready for the engine.
Dynamic data feeds
Our technology syncs your product data in real time, from descriptions to pricing and availability, and pulls in live data feeds, capturing what’s happening across weather, sports, and events to inform your creative.
On-demand creative
Every asset is designed for its channel and format, checked by AI against your brand guidelines and platform best practice, then cleared by our team. Need a change? You can make updates on the fly, rendered in seconds.
Key features
Designed to keep your team in control
Brief
Every campaign starts with a clear brief. Our team and AI shape it together, then validate it against your brand guidelines. You sign it off before anything is made.
Create
Every asset is bespoke to the brief. Review and localize it in one place, then adapt it for every channel and format.
Creative Automation
As your catalog changes, your creative does too. Real-time rendering automatically refreshes products, pricing, and inventory, so every ad stays accurate without manual advert production, from static banners to video.
QA
Our proprietary QA tools, backed by AI, screen every asset before it ships, and our team reviews every flag.
AI Controls
You decide where and how AI is used in your creative. Anything that touches generative AI is labeled and tracked, and nothing goes out without your approval. [And we never train on your data.]
Brand Intelligence
Your brand is more than its guidelines. It lives in every comment, revision and approval. Our technology learns from all of it, and from what performs, so every campaign starts smarter than the last.
Made with Shuttlerock
Beauty
Clear Start by Dermalogica leverages Shuttlerock AI to produce creative more efficiently
Food & Beverage
Helping Milo execute a 3D video toolkit for the launch of their new MILO Protein Snack Bar.
Certified platform partner
Trusted by the platforms your audience lives on
Shuttlerock is a certified partner across Meta, Pinterest, TikTok, Google, and Snapchat, streamlining creative workflows and content delivery to help you move faster.
Integrations
CreativeX, built right in
CreativeX is integrated directly into Shuttlerock's technology, allowing teams to check the creative quality score of every asset without switching between tools. Less back and forth, more confidence at launch.
In their words
"AI Image-to-Video technology has helped us unlock the potential of our dynamic hotel feed advertising, enabling us to showcase the best of what our hotels have to offer through video where a single image couldn’t. All without having to visit over 700 hotels to shoot individual hotel videos, so saving us a huge amount of both time and production budget."
Results
+13%
Increase in bookings
+8%
Return on ad spend
Services used
Video Catalog Ads
AI
Creative Strategy
Scaled Production
In their words
“We were blown away by Shuttlerock. A key challenge for us was communicating that consumers would have to peel off the standard label to reveal the anniversary illustration. Shuttlerock workshopped a brilliant 3D solution that allowed us to harness this marketing challenge as a creative strength.”
Results
42%
Increase in Impression Volume
30%
Decrease in CPM
Services used
3D Video
Creative Strategy
Scaled Production
Video Optimization
In their words
"We partnered with Shuttlerock to adapt our documentary trailers into fit-for-platform and click-through driving paid media assets. Our engagement and view-through rates exceeded all benchmarks. This performance can largely be attributed to the impactful assets Shuttlerock produced for us."
Results
+107%
Higher click-through rate vs benchmark
22M
Video views across target markets
Services used
Creative Strategy
Scaled Production
FAQs
Answers to our top questions
Shuttlerock’s creative technology is a fully managed, end-to-end creative engine that brings together creative production, automation, AI and human craft in one system. We help fast-moving enterprise companies produce brand-consistent creative at a scale, speed and level of performance that wasn’t previously possible.
Our creative engine works directly with your marketing, commerce and creative teams. It takes in your brand insights, guidelines, catalog feeds and existing assets, then builds an audience-first creative system around your business goals.
Our AI-powered technology turns your inputs into clear briefs that are validated against your brand guidelines. Our in-market teams then create bespoke creative templates, which our proprietary technology automates, keeping creative up to date with the latest prices, stock and imagery with no manual input required.
An always-on intelligence layer checks every asset using our QA tools and CreativeX integration. Once campaigns are complete, we feed performance data back into the engine and turn it into clear insight on what to launch next, so the engine improves with every campaign.
We use AI throughout our creative engine to help our team work faster and more consistently, and you decide where it’s used. AI helps shape your inputs into a clear, brand-aligned brief. It screens every asset for brand and compliance issues before it's delivered back to you. Our always-on intelligence layer learns from your feedback, approvals and performance data, so each campaign starts smarter than the last.
Your team stays in control at every stage. You choose where AI can and can’t be used, from the brief to the final cut, and which AI providers we work with. Anything that involves generative AI is labelled and tracked, so you can see which creative includes it, and nothing goes out without your approval.
Your data is never used to train our AI models. All knowledge is used to improve your own ads and campaigns and is never shared with other customers or used to train third-party models.
We’re proud certified partners of the major advertising platforms in the world. This includes Meta, Pinterest, Amazon, Google, Snap and TikTok.
Platforms only partner with businesses that meet their standards, so you’re working with a team they already trust. We get guidance directly from them on what performs, which means every asset is built to each platform’s specs and creative best practices from day one. Platform teams also bring Shuttlerock into scope pilots for our customers, so when you test something new, you have the platform’s support behind you.
Yes. Turning existing static assets into video is one of the most common ways our customers use Shuttlerock. Video often performs better on social platforms, but many brands have large libraries of static imagery and no budget or time for new shoots. We help you get more value from what you already have.
Our in-market creative teams take your existing photography, product imagery, graphics and approved copy and bring them to life with our technology, building for each platform’s formats and placements. That could mean a single hero image becoming a short-form video for Reels and Stories, or a full product catalog becoming catalog video. Our real-time rendering keeps every product’s price, stock and imagery up to date automatically.
Every video is bespoke to your brand, checked against your brand guidelines and adaptable to new formats and markets in a few clicks once approved.
CreativeX is built into our QA process. It gives every asset an independent check against platform best practice before it goes live.
It sits alongside our own AI powered QA tools, which screen every asset before it's delivered back to you. Our tools check each one against your brand’s own preferences and past decisions, and catch issues like missing disclaimers or off-brand copy, however many variations you’re running. CreativeX then adds independent verification that each asset meets platform best practice. Our team reviews every flag either system raises, so nothing is approved by automation alone.