Clear Start by Dermalogica leverages Shuttlerock AI powered technology to scale creative production more efficiently

Cutting down on costly photoshoots with high-quality AI imagery

Shuttlerock’s technology gave Clear Start an alternative to costly photoshoots. This doesn’t mean they are replacing photoshoots entirely. But it does mean they are able to reduce their photoshoot requirements by supplementing them with AI to scale creative quicker and consistently across its channels

Clear Start could replace products on any background or incorporate the product with life-like AI models. Without the restrictions of real-life photoshoots, the solution frees them up creatively to execute ideas that were once difficult or impossible.

Consistent quality, guaranteed by human craft

Shuttlerock's technology also guarantees consistency regarding quality and being on-brand. Each image generation is supervised and edited by Shuttlerock human craft to ensure Clear Start receives images that are consistently up to scratch in terms of their brand and editorial guidelines.

Creating impactful video by combining AI imagery & 3D product models

Another drawcard for Clear Start is being able to use the AI imagery they produce as input assets when producing video creative. They have seen strong results in combining the AI imagery with another Shuttlerock solution: 3D product models. This sees static product images transformed into 3D models, which give more creative freedom to showcase the product in impactful ways.