Food & Beverage
How Nestlé used 3D production to produce a powerful toolkit to launch their new Milo Protein Snack bar
Capabilities
3D Video
Creative Strategy
Creative Toolkit
Scaled Production
Built for
Nestlé Australia & New Zealand (ANZ) were looking for a creative partner to execute a 3D video toolkit for the launch of their new MILO Protein Snack Bar.
The toolkit would include creative optimized for placements across social, online video, out-of-home, and transport media. By using 3D renders within the videos, Nestlé were looking to capture attention and convey the cravability of the protein bars.
Results
65%
Savings on production costs
2x
Longer video watch time (vs. benchmark)
26
Total deliverables
Shuttlerock's creative team have strong 3D capabilities with deep experience in crafting client-first creative solutions that meet brand objectives. We worked closely with our channel partners, CreativeX and numerous Nestlé brands globally.
To produce the key visual & campaign toolkit, our design team worked with art direction provided by Nestlé and MILO's creative agency, Ogilvy. First, we developed 3D layers of the packshot, MILO powder, chocolate, and cereal pieces. Then, we used these layers to form the campaign's key visual.
These elements were then brought together using animation and motion graphics to create high-impact videos. Our team also created custom voice-overs (VO) that were added to each video to help strengthen the message with sound on viewers.
During the production process, our design team also worked hand-in-hand with the brand to ensure all creative elements were in accordance with their legal, regulatory, and digital content guidelines.
To help MILO activate this campaign far and wide, a range of creative variations were provided. The variations were optimized to meet creative best practices for placements across social, digital out-of-home (DOOH), and online video.
Each deliverable in the toolkit achieved a 100% Creative Quality Score (CQS) through CreativeX. This gave the brand assurance that each creative was aligned with platform-specific best practices, giving the campaign the best shot at achieving maximum performance.
We also provided evergreen variations of each of the deliverables above. These variations removed the “New” messaging, enabling the client to utilize the creative beyond the initial launch period.
In total, 26 deliverables were produced, with a 10-day turnaround from the submission of the brief to the delivery of the hero 3D video. Shuttlerock's streamlined production techniques enabled the project to be produced at a 65% lower cost than what was quoted by other creative solutions. The creatives achieved 100% Creative Quality Scores (CQS) via CreativeX and the TikTok Top View Ad resulted in 2x higher video watch time compared to the benchmark.
“Shuttlerock enabled us to efficiently and affordably produce a whole suite of 3D video assets for our new product launch. They made the whole production process easy with high quality 3D, CreativeX expertise, flexibility in rounds of revisions, and standout service. All delivered at a 65% lower cost than other solutions."
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Food & Beverage
Helping Milo execute a 3D video toolkit for the launch of their new MILO Protein Snack Bar.
