Beauty
Testing a better way to convert in beauty marketing: Creator style video catalog ads
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Capabilities
Creative Strategy
Scaled Production
Video Catalog Ads
AI
Built for
How Cosmetic Capital boosted conversions in a crowded market
Popular Australian beauty retailer Cosmetic Capital came to Shuttlerock with a problem facing most marketing teams today. They wanted stronger conversions and improved performance from its paid marketing strategy, especially as competition in the category intensified.
Results
-23%
Cost per purchase dropped
+24%
Return on ad spend increased
8
Days from brief to creative output
Recognizing the potential of catalog video, they wanted to prove that creative automation could make ads better, not just faster, without sliding into generic AI slop. They partnered with Shuttlerock to test whether video creative could outperform their static catalog ads.
Shuttlerock built a creative engine that could take structured catalog data and generate watchable, authentic, on-brand video at the SKU level - something that's been near impossible to do in previous years.
Shuttlerock scaled Cosmetic Capital's product catalog into dynamic video creative, an AI-generated creator to front the content, giving it the feel of authentic, Instagram native GRWM content. Each video then transitioned seamlessly from the AI creator into the featured product.
Shuttlerock also stood up this campaign from concept, brief, design and output in eight days.
The campaign ran across Cosmetic Capital's paid channels for two months.
The results validated the hypothesis - Cost per purchase dropped 23%, and return on ad spend climbed 24%.
"We jumped at the chance to partner with Shuttlerock, and the results for Cosmetic Capital speak for themselves. Seeing AI-generated video deliver a 24% improvement in return on ad spend makes it easy to want to move fast on this technology. Getting our clients into emerging tech early is one of the things we care about most, and this one delivered."
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