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“We needed high-quality, creative variations for our Holiday YouTube campaigns and the results of this campaign far exceeded our expectations in terms of overall positive impact on direct sales, lift in purchase intent and brand interest."
Damon Sloane
Vice President of eCommerce & Customer Experience @ DAVIDsTEA
The Approach
DAVIDsTEA and its digital agency Labelium, partnered with Shuttlerock to edit the brands existing assets just in time for a holiday video campaign.
Within two weeks, Shuttlerock was able to deliver YouTube optimized ads that showcased DAVIDsTEA's iconic product line and included a holiday offering.
The Results
DAVIDsTEA ran its new creative as TruView for action ads to drive 4.3% lift in purchase intent, 11,000 in-store visits and CA$71,000 in direct sales at CPA of under CA$40.
Branded search queries also increased from 40% from viewers exposed to the ads.
11
THOUSAND
In-store visits
40
PERCENT
Increase in brand search queries
71k
CA$
In direct sales
Within two weeks, Shuttlerock was able to deliver YouTube optimized ads that showcased DavidsTea's iconic product line and included a holiday offering.
Creative Showcase
Client input:
Original Assets
+ logo, messaging & fonts
Shuttlerock output:
Digitally-optimized Videos
Horizontal Universal (16:9)
Creative Showcase
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