3671
Purchases in 25 days as a result of campaign
50%
Increase in orders per day during campaign
£0.95
Cost per click
"December is a core month for retail and for Boden, so we opted to work with Facebook and Shuttlerock to deploy new high-impact creative that people hadn’t seen from us before. We worked to tweak and maintain our success and, as a result, achieved a great cost per click that exceeded our own targets.”
Ryan Davis
Digital Marketing Manager
Boden
The Challenge
As Boden started preparing for the holiday season, they wanted to introduce sharp video ads that highlighted how their trendy and sophisticated apparel was perfect for festive events, from company parties to late-night New Year’s bashes. Having only used static images in their previous Facebook & Instagram campaigns, Boden enlisted the help of Shuttlerock to transform their top-performing images into mobile-optimized video ads.
The Outcome
2-3 static images transformed into 3x mobile-optimized videos
