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"December is a core month for retail and for Boden, so we opted to work with Facebook and Shuttlerock to deploy new high-impact creative that people hadn’t seen from us before. We worked to tweak and maintain our success and, as a result, achieved a great cost per click that exceeded our own targets.”

Ryan Davis

Digital Marketing Manager, Boden

Retail Case Study


The Challenge

As Boden started preparing for the holiday season, they wanted to introduce sharp video ads that highlighted how their trendy and sophisticated apparel was perfect for festive events, from company parties to late-night New Year’s bashes. Having only used static images in their previous Facebook & Instagram campaigns, Boden enlisted the help of Shuttlerock to transform their top-performing images into mobile-optimized video ads.

The Outcome

2-3 static images transformed into 3x mobile-optimized videos

Original Assets 


+ Messaging & CTA's

Mobile-optimised Videos

Vertical Universal (9:16)


Purchases in 25 days as a result of campaign

The Results


Purchases in 25 days as a result of campaign



Cost per click

 Increase in orders per day during campaign


Facebook Case Study

Boden x Shuttlerock

Boosting Christmas customers with
mobile-friendly Facebook video ads

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