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Scaling Marketing
Creative In A
Video-First Era

Explore the new economics and methods of scaling digital creative asset production, and the advantages of a CaaS solution when benchmarked against traditional models.

Produced by:

 
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Independently commissioned by:

 
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What's inside the report?

In this report, TrinityP3 and Group Lark analyze how modern Creative as a Service (CaaS) solutions unlock the ability for brands to scale creative production with greater cost-efficiency.

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Demand for creative assets has skyrocketed.

A look into the drivers behind the ever-increasing demand for creative content—especially video and other forms of rich media.

 
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Marketing budgets are under pressure.

A comparative analysis of the effectiveness and efficiency of marketing spend, benchmarking CaaS against traditional production models.

 
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Traditional approaches to creative production are unable to keep up.

Summary of the benefits of a CaaS solution as a replacement for, or complement to, traditional creative production methods.

"Altering the production cost and efficiency equation will have a significant impact on marketing outcomes. In the simplest of terms: more dollars will make it to the screen, enabling marketers to increase the reach, variety and frequency of media placements without a corresponding increase in production costs."

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Shuttlerock Savings vs Traditional Creative Production

Creative as a Service (CaaS) solutions deliver significant efficiency and cost-effectiveness as a replacement for, or complement to, traditional production approaches.

CaaS solution vs. Advertising Agencies

 

3-4x

less expensive

100%

faster delivery time

CaaS solution vs. Production Studios

 

1.2-1.5x

less expensive

50%

faster delivery time

CaaS solution vs.

In-House Facilities

1.5-2x

less expensive

~

Potentially equivalent delivery time

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CaaS: the modern solution to digital creative production

Discover the new economics and benefits of scaling digital creative asset production with Shuttlerock’s Creative as a Service (CaaS) solution.

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