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Scaling Marketing
Creative In A
Video-First Era

Explore the new economics and methods of scaling digital creative asset production, and the advantages of a CaaS solution when benchmarked against traditional models.

Produced by:

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Independently commissioned by:

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What's inside the report?

In this report, TrinityP3 and Group Lark analyze how modern Creative as a Service (CaaS) solutions unlock the ability for brands to scale creative production with greater cost-efficiency.


Demand for creative assets has skyrocketed.

A look into the drivers behind the ever-increasing demand for creative content—especially video and other forms of rich media.


Marketing budgets are under pressure.

A comparative analysis of the effectiveness and efficiency of marketing spend, benchmarking CaaS against traditional production models.


Traditional approaches to creative production are unable to keep up.

Summary of the benefits of a CaaS solution as a replacement for, or complement to, traditional creative production methods.

"Altering the production cost and efficiency equation will have a significant impact on marketing outcomes. In the simplest of terms: more dollars will make it to the screen, enabling marketers to increase the reach, variety and frequency of media placements without a corresponding increase in production costs."

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Shuttlerock Savings vs Traditional Creative Production

Creative as a Service (CaaS) solutions deliver significant efficiency and cost-effectiveness as a replacement for, or complement to, traditional production approaches.

CaaS solution vs. Advertising Agencies



less expensive


faster delivery time

CaaS solution vs. Production Studios



less expensive


faster delivery time

CaaS solution vs.

In-House Facilities


less expensive


Potentially equivalent delivery time


CaaS: the modern solution to digital creative production

Discover the new economics and benefits of scaling digital creative asset production with Shuttlerock’s Creative as a Service (CaaS) solution.

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