In partnership with
Elevate creative excellence
We've joined forces with CreativeX,
the leaders in creative measurement
Trusted by the world's best brands, CreativeX powers effective decision-making through easy and impartial validation.
Shuttlerock exclusive offering
Creative Quality score
The Creative Quality Score (CQS) is a free preflight validation check available to all Shuttlerock clients
Built from the creative guidelines of YouTube, Facebook, Instagram, and TikTok the Creative Quality Score is a universally applied checklist to help people make better, more effective content.
As a Shuttlerock client you can add this preflight validation to your projects and all eligible creative will be reviewed and rated. CreativeX are offering this integration as a permanent benefit for all Shuttlerock members.
Check out the full range of data-driven measures and capabilities at CreativeX.com
Already use CreativeX?
Bring your account with you
Our easy set up integration with CreativeX means your account will be synced and running within 24 hours.
Data integrated results
Control and streamline your workflows with data-driven decisions and brand aligned validation. Mandate importance across creative scoring for tailored brand insights.
Why CreativeX?
CreativeX’s pre-flight tool ensures creative assets are optimized for performance. Assets are automatically screened to meet brand rules, platform guidelines, and industry best practices.
Shuttlerock integrates with CreativeX, a creative quality service, for a non-biased, independently managed creative score.
Establish custom weighted guidelines specific to your organization and brand. We automatically handle the data mapping behind the scenes.
CreativeX results are instantly displayed in ShuttlerockCloud. Our QA team will actively assess and correct content to align with criteria as part of quality assurance.
Review your creative directly within ShuttlerockCloud in tandem with your CreativeX results to guide revision decisions.
Demonstrate creative compliance
with results that can be shared and exported at anytime with partners, agencies, and stakeholders.
Improved efficiency
CreativeX's automated pre-flight testing eliminates the labour-intensive burden for client brand teams. This frees up time for more strategic work and ensures that creative is always compliant.
74% ROAS
Nestlé saw a 74% lift in ROAS for all ads with a high CQS on Meta platforms.
+107% Brand Lift
Bayer saw a 107% avg. increase in brand lift for all ads with a high CQS on YouTube.
+22% Purchase Intent
Haleon optimized communications prior to launch for a 22% gain in purchase intent.
Brands who’ve stabilized their Creative Quality Score have improved their media efficiency, shifting as much as 60% of their budget from digitally unsuitable ads (low CQS) to digitally suitable ones (high CQS). By shifting budget to ads that are fit-for-platform, many have seen significant cost and ROI improvements.
The direct integration within ShuttlerockCloud streamlines the process of pre-flight assessments and delivers results in real time, providing immediate value from day one.