Primark
INDUSTRY
Retail
PLATFORMS
CAPABILITIES
UGC 3D
Social Optimization
1.3M
Reels Plays*
1000%
Higher reach vs. recent Reels*
5.8K
Reels Likes*
*Organic performance
"To announce two new high-profile store locations, we wanted a point of difference with our creative. Something that would stand out and grab peoples' attention mid-scroll. Shuttlerock's UGC 3D solution enabled us to achieve this, and we're thrilled with the results."
Samantha Wasserman
Brand Marketing Manager, Primark
Primark lands their message with innovative UGC 3D creative
Challenge
To announce the opening of new stores in Orlando and Detroit, Primark’s marketing team wanted to take a novel approach to their Reels creative. They wanted something different to their day-to-day content. Something that would pique the curiosity of audiences and unlock higher levels of engagement.
The challenge was finding a solution that not only fit this bill but could be executed with a tight deadline and limited assets.
Shuttlerock Solution
3D Product Model
Raw UGC
UGC 3D Creative
Primark found what they were looking for with Shuttlerock UGC 3D. The solution simulates an AR experience by combining UGC footage with eye-catching 3D models. This gives brands the best of both worlds: UGC footage provides platform-native authenticity, while the 3D product models deliver brand impact.
Working with Shuttlerock, Primark ideated a creative concept where 3D shopping bags parachuted in from the sky, letting shoppers know that they had arrived on the scene. To achieve this, Shuttlerock first transformed images of Primark’s tote bag into a 3D model.
Alongside this 3D model, Shuttlerock’s design team was supplied with raw UGC footage taken at the Florida Mall in Orlando. To bring these two assets to life, custom parachute animations and CGI were used to craft a video that told a story in the most visually engaging way possible.
Results
The eye-catching, impactful nature of the Reels creative enabled Primark to achieve strong results – both in organic and paid.
Organically, the Reel garnered 1.3 million views, 5.8 thousand likes, 574 comments, and reached 1.6 million people (1000% more than the recent average). With paid media – targeted to Orlando and Detroit DMAs – the campaign saw 3.5 million impressions, 489 thousand engagements, and 118 comments.
