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Challenge
In terms of revenue, the U.S has the largest life insurance industry worldwide, posing a huge opportunity for innovative startups to make waves and capture a slice of market share. However, like the sector as a whole, the brokerage side of the industry can be described as extremely competitive. Therefore, as a new market entrant, Sproutt required a strong digital presence in order to inform audiences of their unique offering.
Sproutt had already developed a suite of creative, consisting of both static and video assets. However, these assets weren’t optimized for mobile, meaning that they weren’t performing to their full potential across the primarily mobile-oriented placements of Facebook and Instagram. In order to get the most out of these channels and achieve the insurance broker’s primary goal of lowering CPAs, Sproutt decided to take a mobile-first approach, placing them in a position to achieve greater results.
Insurance Case Study
SPROUTT
Sproutt is leading the charge in terms of innovation within the life insurance industry. Utilizing a mix of cutting edge AI technology, along with their fundamentally personal and holistic approach, Sproutt is placed in a unique position within the marketplace. From here, they are able to provide customers with transparent and objective advice regarding life insurance policies.
Sproutt had already developed a suite of creative - consisting of both static and video assets - however, these assets weren't optimized for mobile.
Solution
Working alongside Shuttlerock’s team of designers, art directors, and creative strategists, Sproutt was able to transform a selection of their static assets into a set of mobile-optimized video ads to be used across both Facebook and Instagram Feed and Story.
This collaboration and focus on placement-specific design enabled Sproutt to enhance ad performance across these social channels, with the key CPA metric being substantially reduced.
Being experts in mobile-first best practices, the Shuttlerock team provided Sproutt with a set of eye-catching video assets that were bookmarked by the company logo and consisted of a clear and concise key message highlighting Sproutt’s focus on a healthy lifestyle.
This was supported by a strong CTA on the end frame, driving traffic to the company website. Switching to mobile-first creative worked wonders, with the Shuttlerock-produced creative outperforming all of Sproutt’s other video assets.
The Shuttlerock-produced creative outperformed all of Sproutt's other video assets.
Creative Showcase
Client input:
Original Assets
+ Logo & CTA's
Shuttlerock output:
Mobile-optimized Videos
Creative Showcase
Results
54
PERCENT
Decrease in Lower Funnel CPA
25
PERCENT
Decrease in Mid Funnel CPA
13
PERCENT
Decrease in Upper Funnel CPA
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