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For most advertisers, the Holiday Season is the time of year that holds the greatest opportunity to influence sales. However, this also means competition is at an all time high. What is the key factor for successfully standing out from the competition? Creative.
Holiday Season 2021:
A Digital Creative Playbook
This guide explores the key themes that will play out online during this year’s holiday season, and how advertisers can respond to these each from a creative perspective.
Holiday Season Creative Insights
DELIVERED BY SHUTTLEROCK
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2021 HOLIDAY SEASON:
High Online Competition
The holiday season is extremely busy with a lot of competing noise. High quality, innovative creatives are required for brands to rise above this competition and deliver a message that drives action.
Social media platforms now play a massive role in generating online revenue during the holiday period. In order to tap into this opportunity, brands can now utilize a variety of different ad formats aimed at fuelling social commerce.
Today’s online holiday shoppers are highly dispersed, scattered across many different online platforms. To reach the highest possible audience, advertisers need a high volume ofcreatives in their toolkit in order to operate effectively across multiple channels.