Palmer's
REGION
EMEA
PLATFORMS
INDUSTRY
Consumer Goods
"Shuttlerock’s subscription model has allowed us to get a high output of creative assets to promote our product range within a small space of time. They have enabled us to make use of a variety of lifestyle, branded video and influencer assets whilst keeping a consistent look and feel across digital platforms."
65
Creative Assets Delivered
Krista Omer
Brand Manager, Palmer's
10
Weeks
10
Projects Completed
A creative solution to meet Palmer’s growing creative needs
Palmer’s, under their parent company E.T. Browne Drug Co Inc, have over 180 years of rich history in the beauty industry, famous for their naturally inspired cocoa butter and coconut oil products. Their global reputation has been established by their high quality product line that is now selling in over 100 countries. In the UK particularly, Palmer’s have established themselves as the leading cocoa butter body care brand.
In order to consolidate and expand their presence within the UK market, Palmer’s has been ramping up promotional activity across digital channels.
With this increased digital focus, Palmer’s came to two realizations: 1) they require higher and higher volumes of creative assets, and 2) a greater emphasis on quality of creative is needed in order to achieve stronger campaign performance.
To overcome these challenges, Palmer’s turned to Shuttlerock’s Creative as a Service (CaaS) solution—a modern subscription-based offering that is helping Palmer’s to produce high quality video creative assets at scale.
Only ten weeks into their subscription and Palmer's has produced 65 creative assets optimized for use across Facebook, Instagram, TikTok, YouTube and Pinterest.
Scaling creative production without scaling costs or compromising quality
In order to promote their different products, target specific audiences with tailored messaging, and continuously refresh creative, Palmer’s require a high volume of assets. As they ramp up their digital efforts and include new platforms within their promotional mix, this requirement continues to grow.
This often can lead brands to running unoptimized, low quality creative assets in order to get the volume they require. For Palmer’s this was out of the question as quality was—and always has been—a top priority for their brand.
This need to not compromise on quality, cost, or scale is what makes Palmer’s a perfect fit for Shuttlerock’s solution. With Shuttlerock, Palmer’s are able to leverage the brand assets that they already have, such as images from organic social posts, static product shots or user-generated content (UGC). Shuttlerock’s design team then takes these assets and works their magic, transforming them into top-quality video creative.
This approach enables Palmer’s to produce creative faster and at higher volumes. And with their subscription they are able to achieve this at a fixed price, meaning that they can scale output without scaling costs.
The freedom to test new platforms and different creative approaches
A fixed cost approach to creative production also gives Palmer’s more freedom to experiment without needing to worry about each new placement or copy change incurring an additional cost. This freedom has enabled Palmer’s to build the creative needed to be more active on platforms where they’d like to grow their presence such as TikTok and Pinterest.
They have also been able to have a high degree of variation in the creative that is being used within their campaigns. Rather than focusing their efforts on a couple of assets and hoping for the best, Palmer’s are now able to be far more comprehensive with their campaigns—running different creative concepts with variations on factors such as duration, messaging and featured products.
By running campaigns with a more diverse set of creative assets, Palmer’s is able to take learnings from what is bringing impact and then work with Shuttlerock to fine-tune their approach, helping to optimize campaign performance.
“It has been great to see how our solution has fit perfectly with Palmer’s need for high volumes of top-quality quality creative and we’re excited to be there to support them moving forward.”
Michelle Saunders | Client Partner, Shuttlerock
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