Wilkinson Sword turned to trusted collaborator and Pinterest Creative Partner, Shuttlerock, to develop a set of Pinterest-optimized video ads for their campaign.

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Taking from the existing horizontal TVC, Shuttlerock created three video concepts — each featuring messaging changes and visuals that spoke to the different attributes and benefits of the Intuition Complete product.

 

By creating multiple concepts, Wilkinson Sword was able to better achieve their brand awareness objectives as it enabled the campaign to compound upon its messaging and avoid ad fatigue through variation.

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To design in-line with Pinterest’s best practices, the TVC first had to be cut up and reframed into a vertical format.

 

From here, Shuttlerock’s design team added a number of subtle visual brand elements, along with playful on-screen text, helping to communicate effectively to those audiences viewing the ad with sound disabled.

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The videos were geared to grab attention early through a combination of bold text and dynamic visuals. Each also strongly highlighted the benefits of the product and the relationship between the brand and people.

 

This is something that works especially well on Pinterest as users are seekers, actively searching for products that will serve to benefit their own lives.