Capcom wanted to reach more gamers and increase awareness for the launch of its remake, Resident Evil 2. Shuttlerock collaborated with Capcom’s media agency, Powerphyl Media Solutions, to create short-form video assets that were optimized for a mobile-first environment. This included branding in the first few seconds for stronger resonance, a vertical format that fit better on mobile devices, and text overlays so that viewers could understand the messaging with or without sound.