Relevance at Scale for Travel Catalog Ads
Hilton partnered with Shuttlerock and Meta to bring video into Travel Catalog Ads, testing performance at scale against static creative alone.
Using brand-safe AI image-to-video technology, Shuttlerock transformed static hotel imagery into motion, enabling scalable production across 46 Hilton London hotels.
Key Results
+40%
Reach
+13%
Bookings
+8%
Return on Ad Spend

Testing a Better Way to Convert:Creator-Styled Video Catalog Ads
Popular Australian online beauty retailer Cosmetic Capital wanted stronger conversions and improved performance from its paid marketing strategy, especially as competition in the category intensifies.
Together, Shuttlerock and Keetrax scaled Cosmetic Capital's product catalog into dynamic video, using an AI-generated person to give each ad a creator-style feel. Every clip featured a specific SKU, creating a seamless transition from person to product.
Key Results
-23%
Cost per Purchase
+24%
Return on Ad Spend
