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“We are so pleased with the quality of the video ads produced by Shuttlerock; they out-performed our original assets by far. It’s refreshing to work with a partner with such a strong grasp on our brand ethos and goals, who can create mobile-optimized video ads that garner successful campaign metrics.”
Whitney Galipo
Social Media Marketer @ Culture et Formation
Challenge
The European e-learning market is a highly competitive industry, and as such, Culture et Formation are no strangers to digital advertising. Boosting brand awareness and lead generation from online channels - particularly Facebook and Instagram - is central to their marketing efforts.
However, due to a lack of time and resources, the e-learning provider wasn't optimizing their content for mobile. Videos and static images that were originally created for other platforms - varying in ratio, duration and audience - were simply being repurposed for mobile without much thought to their optimization. Culture et Formation realised they were missing opportunities to drive better performance from these campaigns and that the answer was simple: videos purpose-built for mobile.
eLearning Case Study
CULTURE ET FORMATION
Culture et Formation are Europe’s leading provider of vocational e-learning.
Their online school delivers top quality education-to-employment programs and career coaching services across France, Switzerland and Belgium. Established in 1981, their extensive offering of online trainings span many sectors, including healthcare, child care, elderly care, social work, well-being and animal care.
Culture et Formation realised they were missing opportunities to drive better performance from their campaigns and
that the answer was simple:
videos purpose-built for mobile.
Solution
Shuttlerock transformed Culture et Formation’s library of existing assets into short-form, mobile-optimized videos for use across Facebook Feed and Instagram Stories. By creating content geared specifically towards a mobile-first environment, Shuttlerock empowered Culture et Formation with a series of videos ads - better known as our 'Placement Pack - in which one concept is optimized across multiple platforms.
From an input of five static images, as well as Culture et Formations brand assets (logo, colours, fonts), Shuttlerock produced a series of video ads which adhere to mobile best practices: ratio, instant brand recognition, short form messaging, strong CTA and less than 15 seconds long.
These vibrant videos promoted Culture et Formations ‘Become a Medical Secretary’ course, highlighting the key training benefits (such as the ability to study from home at your own pace), targeting a French audience and directing to a registration page.
These video ads not only outperformed their original assets, but also boosted Culture et Formation’s mobile ad presence well above that of their competitors.
The video ads not only outperformed their original assets, but also boosted Culture et Formation's mobile ad presence.
Creative Showcase
Client input:
Original Assets
+ Messaging, logo & CTA's
Shuttlerock output:
Mobile-optimized Videos
Creative Showcase
Results
21
PERCENT
Increase in click through
56
PERCENT
Decrease in
cost per lead
94
PERCENT
Increase in lead quality
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