Hipo is one of the top 3 recruitment websites in Romania and the biggest player in career events. Hipo wanted to make a campaign that would make Hipo.ro the first choice for high potential candidates when they want a job and when they need career advice, but to do this they needed unique and engaging content. With most of their creatives being static, they seeked the help of Shuttlerock who reused their existing assets and transformed them into new mobile-first video ads.