Using Facebook as the main platform to promote our brand was the best decision. We targeted easily high potential candidates interested in jobs and career fairs by using custom and lookalike audiences. Our reach was doubled by video ads, a creative content developed by Shuttlerock.

Claudia Timohi

Digital Marketing Specialist

Case Study


The Challenge

Hipo is one of the top 3 recruitment websites in Romania and the biggest player in career events. Hipo wanted to make a campaign that would make the first choice for high potential candidates when they want a job and when they need career advice, but to do this they needed unique and engaging content. With most of their creatives being static, they seeked the help of Shuttlerock who reused their existing assets and transformed them into new mobile-first video ads.

The Outcome

10x static assets transformed into 3x mobile-optimized videos

Original Assets 

Mobile-optimised Videos

+ Messaging & CTA's

Vertical Universal (9:16)



Increase in website visits

The Results



Increase in website visits





Cost per result

Increase in reach 

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