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Complete Guide To

INTERACTIVE ADS FOR FACEBOOK

& INSTAGRAM

Dive in and learn about the fun, engaging, and immersive interactive ad formats available on the Facebook family of apps.

 

This guide will introduce you to four formats - Playables, Polling, Instant Experiences, and Spark AR - breaking down each of their features plus the best practices you need to know to drive impact for your social campaigns.

Fill in your details to access the report:

 

Playables

Rich, hands-on ad experiences, using gamification to garner higher quality leads and drive app-installs.

Polling

A simple, yet effective way of boosting engagement by allowing your audiences to respond to a question.

Instant Experiences

Full-screen, customizable audience journeys, allowing you to efficiently communicate a greater amount of information.

Spark AR

Fun augmented reality filters and effects that are great for achieving brand outcomes. 

What's Inside?

  • Actionable insights detailing the reasons why interactive ad formats should be considered for future campaigns. 

  • Clear, easy to follow summaries of each format explaining their characteristics and functionality.

  • Best-in-class creative examples from a number of brands who have used interactive Facebook and Instagram ads to great effect.

Related Interactive Advertising Resources

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Complete Guide To

INTERACTIVE ADS

FOR FACEBOOK & INSTAGRAM

Discover how your brand can dial up audience engagement and deliver greater impact by utilizing Facebook's diverse range of interactive ad formats.

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