Complete Guide To
INTERACTIVE ADS FOR FACEBOOK
Dive in and learn about the fun, engaging, and immersive interactive ad formats available on the Facebook family of apps.
This guide will introduce you to four formats - Playables, Polling, Instant Experiences, and Spark AR - breaking down each of their features plus the best practices you need to know to drive impact for your social campaigns.
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Rich, hands-on ad experiences, using gamification to garner higher quality leads and drive app-installs.
A simple, yet effective way of boosting engagement by allowing your audiences to respond to a question.
Full-screen, customizable audience journeys, allowing you to efficiently communicate a greater amount of information.
Fun augmented reality filters and effects that are great for achieving brand outcomes.
Actionable insights detailing the reasons why interactive ad formats should be considered for future campaigns.
Clear, easy to follow summaries of each format explaining their characteristics and functionality.
Best-in-class creative examples from a number of brands who have used interactive Facebook and Instagram ads to great effect.