20%
Decrease in cost per conversion
19%
Increase in conversion volume
“The results of working with Shuttlerock convinced our client that investing in optimized video greatly improves social media campaign performance. Shuttlerock's expertise and support were highly appreciated and it was enjoyable working with them as partners on this project.”
Maxime Girard
Team Leader Social Ads
JVWEB
Jemabonne.fr is a French magazine subscription service offering popular titles such as Art & Décoration, ELLE à table, and ELLE.
Whether your interests lie in celebrity culture, news, art, leisure, or TV, Je m'abonne’s diverse range of titles will be sure to leave you entertained, inspired, or relaxed at the end of a long day.
The Challenge
Jemabonne.fr’s digital agency, JVWEB, wished to explore how video creative could be harnessed to drive magazine subscriptions with a greater level of efficiency. JVWEB knew that in order to achieve this objective, high-quality, optimized video creative that followed best practices would be key. However, Jemabonne unfortunately didn’t have these types of assets at their disposal.
With the goal of showing their client the performance power that video has, JVWEB sought a video creative partner in order to develop a set of ads optimized for Facebook and Instagram, helping them promote a special offer on ELLE subscriptions.
Solution
The team at JVWEB decided to work with Shuttlerock in order to develop the assets by recrafting existing static imagery. These existing images included a selection of front page covers of different ELLE editions along with an ELLE beach bag and towel which served as special promotional gifts for the campaign offer.
With these assets in-hand, Shuttlerock’s in-house design team was able to bring them to life, adding motion through animation and editing each component together to create a 13-second video ad. Designing for Facebook and Instagram’s in-feed and story placements, two videos were produced in the ratios of 1:1 and 9:16 respectively. Optimizing for these placements, Shuttlerock’s creative team ensured that messaging was concise, branding was prominent, and that a strong CTA was featured.
With these key elements nailed down, the ad was geared to successfully drive viewers towards Jemabonne.fr's subscription landing page.
Existing Assets
