Oobli

INDUSTRY

Consumer Packaged Goods

PLATFORMS

“It’s such a relief to work with a team that delivers quality assets week in and week out. Their ability to ensure that both best practices and brand guidelines are followed has been huge for us.”

40+

Creative Assets Delivered

Traci Warren

Head of Direct to Consumer, Oobli

Helping Oobli burst onto the scene with impactful video creative

In late 2022, Joywell Foods rebranded to Oobli; a range of products on a mission to “transform the world through healthy sweetness”. The first product launched in the Oobli portfolio was a selection of chocolate bars that marked the first ever sweet protein-powered products brought to the market.

As a new brand looking to make noise in a crowded snacking market, Oobli needed to establish a strong presence across paid digital channels. To achieve this, impactful ad creative was required—making video a must.

These requirements led Oobli to Shuttlerock.

Adopting Shuttlerock’s CaaS (Creative as a Service) solution gave—and continues to give—Oobli a fast, easy, and affordable way of producing top-notch video creative for all of their digital needs. In the first five months of using Shuttlerock, Oobli has completed nine different creative projects, totaling more than 40 deliverables.

Creative optimization across multiple platforms

One of Oobli’s primary needs was to have creative optimized for each of the digital platforms within their media mix. Oobli has a very targeted demographic, which their creative their creative needs to cater towards. This demographic, however, exists across a wide range of digital platforms, making it crucial that their creative is also optimized for each channel.

With Shuttlerock, this process is simplified. All Oobli needs to do is select the platforms and formats they need, and Shuttlerock’s in-house design team will build the creative ensuring that all best practices are followed to a T.

So far, Oobli has worked with Shuttlerock to produce creative for Facebook, Instagram, TikTok, LinkedIn, Twitter, and Amazon.

Saving time with managed service add-on

To complement their Shuttlerock CaaS license, Oobli opted for a managed service add-on to free up time for their team to focus on other aspects of introducing their brand to the market. With the managed service add-on, Oobli has a dedicated Shuttlerock Creative Specialist that handles the briefing, revisions, and delivery of their creative projects.

"We love that Shuttlerock offers Managed Services. It frees up time for our team to focus on other priorities, and they do a great job communicating our direction and feedback."

Traci Warren | Head of Direct to Customer

On-brand, every time

As the Oobli brand was recently launched and has an identity that is still being established in the minds of consumers, consistency has been a key area of importance. With Shuttlerock, Oobli works with a regular team of designers and creative specialists that are highly familiar with their brand guidelines, enabling them to provide consistency with each deliverable.

This means that they don’t have to waste time retraining and re-educating designers at the beginning of each project, instead, they can go straight into production and rest assured that they will be delivered assets that hit the mark.

Supporting Oobli on their journey

As Oobli’s brand and product portfolio grows, so too will their creative requirements. As this happens, Shuttlerock will be able to support any volumes they require, ensuring Oobli’s team can produce the creative they need when they need it.