AlgaeCal
REGION
North America
PLATFORMS
INDUSTRY
Health & Pharmaceutical
“Our Shuttlerock subscription has helped us triple our creative output so we now have the ability to scale our major acquisition platforms. Our team was looking for quantity along with quality, and Shuttlerock did just that."
110
Creative Assets Delivered
6
Months
Sabiha Sikand
Paid Marketing Lead, AlgaeCal
AlgaeCal subscribes to Shuttlerock to meet their growing creative needs
AlgaeCal is a clinically supported algae-based calcium supplement with a proven track record of helping people with bone density issues. Unlike other supplements which only work to slow bone loss, AlgaeCal’s products are unique in that they are able to increase bone density—helping their customers to live more active, happier lives.
In order for AlgaeCal to share their message with potential customers and subsequently direct them to their online store to purchase their products, a comprehensive, full-funnel digital advertising strategy is vital.
Over time however, AlgaeCal’s marketing team found that their internal creative resource was being stretched, struggling to produce the sheer volume of assets that they were requiring.
To overcome this challenge, AlgaeCal decided to subscribe to Shuttlerock, integrating the Creative as a Service (CaaS) solution into their team’s workflow. This addition has supercharged AlgaeCal’s creative capacity, giving more freedom and flexibility for their campaigns.
Making video production quick, easy and scalable
For AlgaeCal, the addition of Shuttlerock has also been a game changer as it has made it far easier for them to build video creative at scale.
AlgaeCal understands the necessity of running video assets in the current video-dominated digital landscape. However, prior to adopting Shuttlerock, they found video to be time and resource intensive to produce, leading them to either create a small number of video assets, or opt for easier—albeit lower impact—static ads.
With Shuttlerock, AlgaeCal is able to make use of a streamlined video production process that incorporates in-house animators and motion graphic designers along with purpose-built technology in order to transform their existing brand assets into platform-optimized video. And by repurposing brand assets that have already been produced such as product photography and customer testimonials, they are now able to do this quickly and at high volumes.
Benefitting from an always-on creative subscription
This creative production method, applied within a fixed-price subscription framework has resulted in a number of other benefits for AlgaeCal. These benefits stem from both the always-on nature of the subscription and the cost-certainty that it provides. This is giving them the freedom to produce more creative, with greater variation, more regularly.
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Cross-platform creative optimization
The first of these subscription benefits is that it makes cross-platform creative optimization more viable from a cost perspective. In the past, AlgaeCal would have situations where they would need to try and make a piece of creative work across multiple different platforms due to the incremental cost involved in creating individual, optimized variants. This would inevitably result in ads performing at a non-optimal level.
With their Shuttlerock subscription, AlgaeCal is able to build assets that are optimized for each of the platforms included within their marketing mix—all for the same fixed cost.
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Testing different creative approaches
Eliminating the worry of incremental creative costs has also allowed AlgaeCal to build assets with more diversity. Rather than deploying creative with a single treatment, they can now be more personalized in their messaging, creating ads that are specifically catered to each of their targeted audience demographics. They are then able to A/B test between these different creative concepts, see which is having the most impact, and then adjust their campaign setup accordingly for optimization.
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Refreshing creative regularly
The always-on nature of the creative subscription model is also enabling and encouraging AlgaeCal to refresh their creative at regular intervals. By doing so, AlgaeCal is able to ensure their ad performance doesn’t drop off due to ad fatigue. This is also helping to further optimize overall campaign performance as each new batch of creative is able to draw upon the learnings from the previous set.
Subscription creative is tripling AlgaeCal's output
With their creative subscription, AlgaeCal’s marketing team has been able to triple its creative output. Producing an average of four new assets per week over the past six months. This continuous flow of consistently high-quality assets is making life easier for AlgaeCal’s marketing team. No more holds ups waiting on creative. They have all the assets they need, at the ready.
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