Creative Assets Delivered
Moët Hennessy is streamlining creative production across its portfolio of brands
In order to efficiently scale creative production within the APAC region, luxury wine and spirits manufacturer Moët Hennessy has adopted Shuttlerock’s Creative as a Service (CaaS) subscription-based solution.
The subscription is enabling Moët Hennessy to equip their portfolio of brands with a steady stream of top-quality creative assets that are both optimized for a variety of digital platforms and localized for the region’s different markets.
After one year of subscribing to Shuttlerock and over 500 creative assets delivered, we are able to take stock and assess how Moët Hennessy has been leveraging the solution to overcome certain marketing challenges.
Scaling creative whilst maintaining quality
Each of the brands within Moët Hennessy’s portfolio are linked by a common pursuit of perfection in everything that they do. This ambition for excellence is especially important when it comes to their digital presence, as this is a key area where perceptions of their brands are formed. So, when it comes to creative production, no shortcuts can be taken. Their creative assets need to consistently live up to this high standard of quality.
However, this need for quality can conflict with another crucial requirement: scale. Each of Moët Hennessy’s brands also require a high-volume of ad creative in order to reach, engage and reinforce their messages across a variety of digital platforms.
Traditionally, scale comes at the expense of quality. But by working with Shuttlerock, Moët Hennessy has been able to get the best of both worlds by leveraging their existing assets as the initial building blocks for creative production.
This production method allows for extremely fast turnaround times whilst also reducing costs—two key factors for scalability. Each project is also worked on by Shuttlerock’s 100% in-house team of creative experts who consistently deliver creative assets of the highest quality.
Simplifying creative optimization for cross-platform campaigns
As touched on in the section above, each Moët Hennessy brand takes a cross-platform approach for their campaigns as it allows them to effectively reach and reinforce messaging to audiences who split their online activity across a variety of mediums.
In the past, building creative for these cross-platform campaigns was quite a difficult process due to each platform having its own unique creative specifications and best practices. However, Moët Hennessy has been able to remove this difficulty by having Shuttlerock take care of platform-optimization. All they need to do is select whichever platforms and placements they require, and Shuttlerock’s team takes care of the rest—delivering fully optimized creative.
Making creative localization quick & easy
Moët Hennessy’s APAC team not only need to produce creative that is optimized for different platforms, they also need to build localized variations in order to serve the different markets within the region.
Like optimization, localization of creative assets can be time and resource intensive. Shuttlerock’s multi-market capabilities combined with the utilization of existing assets helps to make the process quick and easy, whilst also ensuring that each creative asset is designed with an approach that will resonate with audiences within the target market.
"As an early adopter of Shuttlerock's subscription model, Moët Hennessy have proven to be a perfect fit. They have made full use of the solution, producing a steady steam of creative assets for their portfolio of brands— creative that has been optimized for a variety of platforms and localized for different markets within APAC."
Gabe Marshall | Global Client Partner, Shuttlerock
Planning ahead with cost-certainty
Along with the creative production benefits of scalability, optimization and localization, Shuttlerock’s solution is helping Moët Hennessy from a campaign planning standpoint. As a fixed-cost subscription, Shuttlerock is providing Moët Hennessy with a clear picture of upcoming costs. This is enabling them to do proactive long-term planning for creative production as they have clarity on budget upfront.
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