Shuttlerock was provided with a mixture of product shots and still images featuring mother and child scenarios. From these input assets, Shuttlerock’s expert in-house creative team was able to produce three different creative concepts (translated into English and Thai) for use across Facebook’s in-feed and in-stream placements. Targeting audience segments in Thailand, Singapore, and Malaysia, each video variation delivered a slightly different message, highlighting the different characteristics of the organic cotton product.

 

The static images were brought to life through Shuttlerock’s animation team and then pulled together through dynamic motion graphic design - creating a short, coherent, and engaging narrative. Each ad was bookmarked by a prominent branding and included a strong end frame CTA encouraging users to click through to the Lazada site. This desired click-through response was further amplified by Moony’s mascot (Moony-chan) being animated to be pushing a shopping cart next to the “order now” CTA.

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