Shuttlerock’s team of in-house designers, the experts in transforming and optimizing assets for all placements, utilized Rustipani’s well designed existing imagery, transforming and re-organizing them into a set of high performing video-ads with top of the funnel Brand Awareness as their main focus. Designing purposely for Facebook and Instagram, the Shuttlerock team ensured that the videos were in-line with platform best practices, enabling the goal of increasing Brand Awareness to be realized.

 

In order to engage viewers immediately, a motion technique was used to show the product dropping from a zoomed-in position onto the table below. This allowed for Wagner’s logo to be shown both instantly and naturally. Motion effects were used throughout the duration of the video ad, highlighting the appetizing nature of the product, and compelling the viewers to try it. For example, animation was also used to show seeds falling and surrounding the product as a way of highlighting the ingredients of the product, as well as visually supporting the ad’s messaging.

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The newly optimized, Shuttlerock-produced creative was a top performer for Wagner in key Brand Awareness metrics, highlighting the importance of placement optimization.