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Shuttlerock Savings vs Traditional Creative Production
Creative as a Service (CaaS) solutions deliver significant efficiency and cost-effectiveness as a replacement for, or complement to, traditional production approaches.
CaaS solution vs. Advertising Agencies
faster delivery time
CaaS solution vs. Production Studios
faster delivery time
CaaS solution vs.
Potentially equivalent delivery time
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"Altering the production cost and efficiency equation will have a significant impact on marketing outcomes. In the simplest of terms: more dollars will make it to the screen, enabling marketers to increase the reach, variety and frequency of media placements without a corresponding increase in production costs."
What's inside the report?
In this report, TrinityP3 and Group Lark analyze how modern Creative as a Service (CaaS) solutions unlock the ability for brands to scale creative production with greater cost-efficiency.
Demand for creative assets has skyrocketed.
A look into the drivers behind the ever-increasing demand for creative content—especially video and other forms of rich media.
Marketing budgets are under pressure.
A comparative analysis of the effectiveness and efficiency of marketing spend, benchmarking CaaS against traditional production models.
Traditional approaches to creative production are unable to keep up.
Summary of the benefits of a CaaS solution as a replacement for, or complement to, traditional creative production methods.
Shuttlerock Shifts // Podcast Series
Exploring the shifts, changes and emerging trends in the digital media industry that are impacting Marketers.
Scaling Marketing Creative In A Video-First Era
In this episode of Shuttlerock Shifts, Scott McBride sits down with guests Andy Lark (Group Lark) and Darren Woolley (TrinityP3) to discuss Creative as a Service (CaaS) solutions and how they enable brands to scale creative output with greater cost efficiency.
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