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Explore game-changing video creative strategies, such as:
The lo-fi mentality
Deliver authenticity with video creative that is purposefully unpolished and produced in a platform-native style.
Have fresh video creative in production at all times; unlocking benefits such as creative agility and the ability to avoid creative fatigue.
Go beyond attention, and achieve immersion with powerful interactive ad formats such as Augmented Reality (AR).
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“The digital video advertising landscape is complex and competitive. To see success, you can’t run just any old video. Quality needs to be a priority. So does scale. And on top of this, you need to be flexible and agile enough to tap into trends and avoid creative fatigue.”
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