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Food and Beverages Case Study


The Challenge

Utilizing Shuttlerock’s creative studio, YO! Sushi transformed static images of their sushi conveyor belts and other unique dishes into 6-second Videos. Their biggest challenge was developing ad creative capable of breaking through the noise in a crowded and competitive restaurant vertical. They also wanted to ensure that with relatively narrow audience targeting, they kept creative fresh for the 3-week duration of the campaign.

By using lightweight InstantVideos the campaign achieved an 84% increase in CTR and nearly doubled the coupon download conversion rate compared to the static only benchmark ad set. YO! Sushi also experienced an approximate 3X increase in first-time restaurant visitors during this period.

The Outcome

2-3 static images transformed into 3x mobile-optimized videos

Original Assets 

Mobile-optimised Videos

Screen Shot 2019-12-17 at 11.07.38
Screen Shot 2019-12-17 at 11.08.40

+ Messaging & CTA's

Vertical Universal (9:16)



Increase in link CTR

The Results



Increase in link CTR



Decrease in cost per link click

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